Starting Print on Demand Without Doing These 5 Things? = Failure
Starting out 101
Zink
Last Update 3 μήνες πριν
To have a successful print on demand store you have to do your homework, in this quick guide we will tell you the top 5 most important things to check off your list before starting out with Zink!
Your brand name is very important when it comes to having your own brand, decide on the name that better represents your brand and remember to check the availability for the domain of the chosen name. Make it memorable, easy to say out loud and recognizable. You can try online brand name generators but it's better to come up with the name yourself to maintain your originality
One of the biggest mistakes in POD is trying to cater to everyone. Instead, focus on a specific niche or audience that aligns with Zink’s business model. Whether it’s corporate merchandise, independent brands, or custom gift items, defining your ideal customer will help tailor your marketing, design approach, and pricing strategy.
What will your pricing strategy be? Will you aim for volume of sales or customization? It is also affected by point number 1, which target group are you going for? Which niche are you targeting? It is advisable to maintain good profit margins to cover your marketing costs and production costs as well. So do your math and decide what your pricing will be, and remember you can always revisit the pricing
What is Print on demand without a store or a social media page where you market your products on? Create your social media links if you want to stand out you can set up your website for a more professional offering.
What will your brand designs be? Will you hire a graphic designer? Will you buy readymade designs? Will you make them yourself? All of these questions must be asked to be able to offer catchy designs that will sell?
Are you willing to put the effort and learn to create designs yourself? You also need to make sure the designs used are copyright free in order to avoid copyright infringement